I'm Robbie. Six years running ecommerce and paid media for brands from startups to blue chips. You work with me directly. No juniors, no agency speak.
Background
Six years running ecommerce across tech (LG Electronics, Cacti PCs), regulated gambling (Gaming Giveaways, MD scope), fashion and sports retail (JD Sports, ProBikeKit), nutrition and wellness (Myvegan), and nursery products. Full P&L management of brands with £2.5M+ COGS and £1M+ annual marketing budgets. Monthly ad budgets managed range from £3K to £200K. Total career managed spend £6M+.
Specialism in paid media and conversion rate optimisation, the two highest leverage levers in ecommerce. Paid drives the traffic, CRO turns it into revenue. Most consultants pick one and ignore the other. Combining both is where the real efficiency gains sit, and it's why budgets I manage tend to beat their previous benchmarks fast.
Full marketing mix experience beyond that: email and CRM, affiliate, brand, organic. I'll consult across the whole mix where the engagement calls for it. The edge is pattern recognition across categories where the rules differ sharply, from strict ad platform restrictions in gambling to deep funnel attribution in tech and creative cadence in fashion.
Brands worked with
Core disciplines
Sectors I work across
Selected outcomes
£1.89M attributed sales on £113K spend across seven months. 1,210 orders at £1,563 average value. Scaled spend aggressively while holding ROAS above 16x on Google Ads and Meta, with acquisition and attribution rebuilt from the ground up.
Brand built and scaled end to end at MD scope across paid, CRO, platform and retention. Currently running at £1.21M per 90 days, 14.7% conversion rate sustained, £2.14 CAC. Top line and bottom line growth, not revenue chased at the cost of margin.
Enterprise scale paid programme. Targets were raised mid year and still beaten, with ROAS up 50% on an increased commitment. Embedded ROAS, CAC and LTV fundamentals across the in house team and shifted the org toward creative led testing.
Clients anonymised. Full case studies, verified dashboard data and references available on enquiry under NDA.
Pricing
Fixed fees, no hourly billing games, no annual lock ins. Most clients start with the audit and decide from there.
A single paid media and ecommerce diagnostic. Best entry point.
A hands on monthly retainer. I run your paid media properly.
Performance kicker
5% of monthly ad spend up to £20k · 4% from £20k to £50k · 3% above £50k. Invoiced quarterly.
Embedded marketing leadership for serious growth stage brands.
Performance kicker
7% of ad spend up to £20k · 5% from £20k to £50k · 4% above £50k. Invoiced quarterly.
For brands not yet ready for ongoing management, or anyone who wants senior expertise on a defined project rather than a retainer. Fixed scope, fixed fee, hard end date. A different shape of engagement, not a watered down Managed.
Typical scopes: paid acquisition rebuild · CRO programme launch · attribution and tracking overhaul · ecom platform optimisation. One outcome, agreed up front.
4 to 8 weeks · audit included · mid point review and final handover doc · 30 days of Slack support afterwards · fee credited against month 1 if you upgrade to Managed within 90 days.
When you've got the team and just need the brain. Senior strategic input on work you're already running. No execution from me. Pure direction, decisions and pressure testing.
Includes: one 60 minute strategy call per month · a Slack or email channel for async questions · a quarterly account and funnel review · decision support as things come up.
3 month minimum, rolling thereafter · invoiced monthly · capped at reasonable async use.
The default model is a tiered percentage of managed ad spend. It's clean, measurable straight from invoices, and leaves no room for attribution debates. Some clients prefer a share of net new revenue uplift instead, at 10% on Managed or 12% on Partner against an agreed baseline. Either works, so we use whichever fits how you already measure.
Extras
Available on any tier and sourced through my partner network of vetted writers, designers and video producers I've worked with for years. You get the work, I quality control it.
Blog posts, landing page copy, email sequences, ad copy. Briefed by me, written by trusted partners.
From £350 / piece
Static social, banners and paid creative. Each set covers 1 to 3 assets on a single concept with one round of revisions, briefed against the testing cadence.
From £100 / set
Fully shot and edited video built for social. Bigger multi scene, on camera or branded shoots quoted separately.
From £150 / video
How it works
I don't do long onboardings. Most clients see changes in week one.
30 minutes. We work out if I'm the right fit. If I'm not, I'll tell you who is.
Read only access to ad accounts, analytics and the ecom backend. I run the diagnostic.
Recommendations doc, prioritised. We agree what gets done, in what order, by when.
Weekly check ins, monthly reporting, quarterly performance review. Rolling 30 day terms.
FAQ
You get me, not a junior account manager. I've run paid media inside billion pound businesses, where most agency staff have only ever seen the client side from the outside. You also get senior strategic thinking for less than most mid tier agencies charge for monitoring software and a weekly call.
Yes. Gambling and iGaming is a core vertical and I currently run paid and ecom for an operator at MD scope. I know the platform restrictions, the Google and Meta ad policies, the compliance overlay and the affiliate ecosystem. Most consultants won't touch this space. I work in it daily.
For Managed retainer work, ideally £10K a month or more in paid media spend so the engagement makes sense for both sides. Below that there are two paths. Sprint is project based and fixed fee, for when you need something built. Advisor is £500 a month with no execution, for when you've got the team and just need senior direction. The Audit works at any spend level, including brands deciding whether to start paid at all.
Yes, and the Strategic Partner tier is built for exactly that. I act as the senior client side voice steering your agency, briefing them properly and holding them to standard. It's particularly useful when you've outgrown the agency you signed with two years ago.
It's built into every engagement. Paid media without CRO is just an expensive way to buy traffic that doesn't convert. On Managed and Partner tiers I run an active CRO programme alongside the paid acquisition, covering funnel diagnostics, test prioritisation, checkout audits and attribution work. It's where most of the compounding efficiency gains come from.
Paid: Google Ads, Meta, TikTok, programmatic, YouTube and Reddit. Ecom platforms: Shopify in depth, plus Magento and BigCommerce. CRM and email: Klaviyo and HubSpot. Analytics: GA4, server side tracking and attribution modelling.
A plain English MSA with rolling 30 day notice on retainers. No exit fees, no platform lock in, no hostage tactics on your ad accounts. Everything stays yours.
Manchester. Most engagements run remote with monthly onsite time for Partner tier clients. London and the Northwest are easy. Further afield is fine but billed at travel cost.
Contact
Quick form below. I reply personally, usually within one working day. No call centre routing.